After the playing ground and television, the marketing of the DLF Indian Premier League has moved to cyberspace. Some of the teams have drawn up plans to beef up their web presence with new interactive features. GMR Holding's Delhi Daredevils team plans to introduce a 3D interactive feature on its portal for e-learning in sports.
A day after the Board of Control for Cricket in India announced that players can be transferred for the second edition of the DLF Indian Premier League team, owners are already drawing up their wish lists.
Indian Premier League Commissioner Lalit Modi and title sponsor of the Twenty20 extravaganza DLF have been asked by the Sports Ministry to stop misusing the word India and comply with an Allahabad High Court order. At the centre of the controversy is the 'Building India' tagline in the DLF logo on the bowler's run-up area and the passage leading to the presentation ceremony, where players frequently tread on.
The consortium of Sony Entertainment Television and World Sports Group, which paid BCCI $60 million (Rs 240 crore) as the telecast rights fee for the first season of the Twenty 20 league has already recovered its money. Sony-WSG will together earn around Rs 380 crore (Rs 3.8 billion) worldwide from the league. Sony is confident of selling 11,800 seconds across 59 matches, at a premium. Vodafone, Godrej, Hyundai, Coca-Cola & Max New York and StanChart has already booked spots.
Ajit Mishra, vice president, research, Religare Broking, answers your queries.
The Enforcement Directorate moved a special court in Mumbai on Monday seeking issuance of a non-bailable warrant (NBW) against former Indian Premier League chief Lalit Modi in alleged money laundering case registered against him.
The Delhi government has been directed to respond to a cricket board plea challenging a notice asking it to pay entertainment tax on the money received so far from the sponsors for the IPL and T20 matches held since 2008.
'In two years there will be consolidation. Look at the Indian brands now. Only three of us are surviving, many others have died. What will differentiate us are two things -- timing of our launches in the market and the communication to the consumer," Narendra Bansal, CMD of Intex, tells Arnab Dutta.
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